i was lucky enough to head down to the joules ss15 presss event last wednesday on my lunch break. beautifully set out in a stark white and empty space inside the hospital club in covent garden, i grabbed lauren and lucy from from the office, and met up with tom outside. inside, we found rails and rails of pretty pastel dresses, bursting bright knits and fun printed wellies in all shapes and sizes. and then we found the photo booth. even though we clearly weren't very good at it.
so many pretty things coming to a joules store near you early next year.