earlier in the year, warehouse ran a campaign for their customers to help them launch their a/w13 season. they decided to make a film. they wanted their customers' help to style their cast, and to support warehouse.co.uk's 90 minute delivery service, the idea was that winners would help choose nine outfits - one change every half an hour, for a day in the life of a warehouse-clad heroine.
the campaign brief was simple; you picked the place. you chose the look. her life changed every 90 minutes.
well, last week the film launched. i was supposed to be at the premiere on wednesday morning at warehouse hq, but i was
so sick that i had to decline at the last minute (bad girl)(sick girl!). so, rather than bring you tales of the premiere, and pictures of the no-doubt glorious bloggers breakfast i cruelly missed out on, i bring you this instead; the exclusive first peeks of warehouse's a/w13 campaign, "
style me if you can".
what do you think? i adore what she's wearing in her dream sequence, do you? you can shop the looks to each of the scenes too - i'll see you over there!
*written in collaboration with brand*
